Clay review

Clay

AI research and enrichment in a spreadsheet

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Clay chains data providers and AI research steps in a table interface, so revenue teams can build enrichment and scoring logic without engineering support.

Data & enrichmentCRM & revenue

What is Clay?

Clay chains data providers and AI research steps in a table interface, so revenue teams can build enrichment and scoring logic without engineering support.

Account research that used to take an SDR a week runs overnight.

Key features

Waterfall enrichment
AI research agent
CRM sync
Signal-based lists
Scoring formulas
Outbound integrations

Ideal customer profile

Account research that used to take an SDR a week runs overnight.

SalesAgenciesScale-ups

How simple is Clay setup?

Half a day for the first enriched table, longer to define a scoring model you trust.

Public voices

Participants write on LinkedIn

Excerpts from public LinkedIn posts.

For me it was seeing people who've never touched Lovable or Cursor spin up a working AI tool in 24 hours.
Marie KlamerCreative Strategy Lead, YOYABA
24 hours, lots of ideas, not that much sleep... and somehow we turned it into a working product.
Lisa KralCreative Strategist, YOYABA
By the end of day one, people who had never touched a terminal were working in Claude Code and building solutions of their own.
Okechukwu UkaigweB2B Marketing Leader, NavVis

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