Clay review

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Clay

AI research and enrichment in a spreadsheet

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Clay chains data providers and AI research steps in a table interface, so revenue teams can build enrichment and scoring logic without engineering support.

Data & enrichmentCRM & revenue

What is Clay?

Clay chains data providers and AI research steps in a table interface, so revenue teams can build enrichment and scoring logic without engineering support.

Account research that used to take an SDR a week runs overnight.

Key features

Waterfall enrichment
AI research agent
CRM sync
Signal-based lists
Scoring formulas
Outbound integrations

Ideal customer profile

Account research that used to take an SDR a week runs overnight.

SalesAgenciesScale-ups

How simple is Clay setup?

Half a day for the first enriched table, longer to define a scoring model you trust.

Client voices

What teams say after the week

Short feedback from hackathons with engineering, marketing, operations and leadership teams.

Our engineers built a code-review assistant in two days that the whole team still uses. No training ever did that.
Engineering leadNavVis
The whole agency was building. Marketers with zero coding background shipped content pipelines that saved real hours.
Managing directorYOYABA
Procurement workflows that used to sit on a roadmap were prototyped and demoed inside the same week.
Head of operationsOnventis
Our leadership cohort left with five working agents and a completely different sense of what AI can do for us.
Programme ownerAdobe cohort

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