About
Checks trends against sample size, names the movements that are actually meaningful and lists the questions the data cannot answer.
How to use
Provide the export and the period. Ask explicitly for what the data does not show.
Step by step
- 01
Fix the period
Compare like-for-like periods, not convenient ones.
- 02
Check sample size
Ignore movements that the sample cannot support.
- 03
List blind spots
Document what the export cannot answer.