Sales & GTM Featured

ICP Definition

Builds a testable ideal customer profile from closed-won data.

About

Uses your won and lost deals to describe firmographics, triggers and disqualifiers. The result is a filter your team can apply in the CRM, not a persona poster.

How to use

Export the last 50 closed deals and ask for the pattern behind the wins and the losses separately.

Step by step

  1. 01

    Export the deals

    Pull won and lost deals with industry, size and use case fields.

  2. 02

    Separate the patterns

    Ask for win patterns and loss patterns as two distinct outputs.

  3. 03

    Write the filter

    Turn the pattern into CRM-ready criteria and disqualifiers.

What you get

ICP criteria
Disqualifier list
CRM filter definition

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Back to all skills

Public voices

Participants write on LinkedIn

Excerpts from public LinkedIn posts.

For me it was seeing people who've never touched Lovable or Cursor spin up a working AI tool in 24 hours.
Marie KlamerCreative Strategy Lead, YOYABA
24 hours, lots of ideas, not that much sleep... and somehow we turned it into a working product.
Lisa KralCreative Strategist, YOYABA
By the end of day one, people who had never touched a terminal were working in Claude Code and building solutions of their own.
Okechukwu UkaigweB2B Marketing Leader, NavVis

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